Privacy Policy
Effective date: 10 November 2026 · Operator: Jessica Searle
Who we are
MumFlow is operated by Jessica Searle in Australia. Questions about this policy or your information can be sent to mumflow@outlook.com.au.
Information we collect
When you join the beta waitlist, we collect the first name, email address and device preference you submit, together with consent and basic technical records needed to operate the form. When you use the app, we process your account details and information you choose to enter, which may include family names, school routines and notes, schedules, household budgets, bills, savings goals, meal plans, shopping lists, images and attachments. Support enquiries may include the information you provide to us.
How we use information
We use this information to provide and secure MumFlow, authenticate accounts, save and restore app backups where enabled, operate the beta waitlist, respond to requests, troubleshoot issues and communicate beta or product news where you have agreed to receive it. We do not use household financial entries to provide financial advice.
Storage and service providers
MumFlow uses Supabase for services including authentication and cloud data storage. Our public website is hosted using Cloudflare Pages. The service providers may process technical information necessary to deliver their services, and information may be processed outside Australia depending on provider configuration. We do not sell your personal information.
Children and family information
MumFlow is intended for adults organising family life, not for children to create their own accounts. If you enter information about a child or another person, provide only what is necessary and ensure you are authorised to share it. Avoid adding sensitive information unless needed for your own organisation.
Security and retention
We use reasonable measures designed to protect information, including account authentication and access controls. No internet service can guarantee complete security. We keep information while needed to provide the service, manage requests or meet legal obligations. You may request deletion; some records may need to be retained where required by law or for legitimate dispute and security purposes. Deletion from active systems and any residual copies or provider backups may not occur simultaneously.
Your choices and requests
You can ask to access, correct or delete personal information by emailing mumflow@outlook.com.au. You can opt out of marketing emails using an unsubscribe link where provided or by contacting us. Unsubscribing from emails does not automatically delete an app account or waitlist record. For account deletion instructions, see our Account & Data Deletion page.
Updates
We may update this policy as MumFlow changes. The latest version will be available on this page with its effective date. For material changes, we will provide additional notice where appropriate.
Contact
Jessica Searle, MumFlow · mumflow@outlook.com.au